General Oceans has announced the opening of a sales office in Singapore, expanding its already extensive global reach.
This expansion will enable General Oceans’ brands to build on existing partnerships with local customers, as well as access new markets in a timely manner. Located in District 12 of Singapore, the office will serve as a base for local staff from Nortek, Tritech and Klein Marine Systems initially, with plans for expansion.
The new Singapore office offers a gateway to South East Asia, a key part of the wider Asia-Pacific region where the Group’s brands have existing offices in Japan and China. This strategic move will ensure local customers receive excellent customer service from the dedicated local team, and that the existing collaboration seen across the Group continues to flourish globally.
General Oceans is a global Group with 18 brand offices across the world including Sydney, London, San Diego and Oslo, and plans to expand to more territories in the future. About the new office, General Oceans President, Atle Lohrmann said:
“Establishing an office in Singapore marks a strategic step in our ambition to grow across the Asia-Pacific region. By representing Tritech, Nortek, and Klein under one roof, we’re strengthening our local presence, improving responsiveness, and positioning General Oceans to better serve key defense, science, and industrial markets in the region.”
With this new workspace, General Oceans expects to see an increase in sales from the Asia-Pacific region, as well as diversification of customers due to local knowledge and support. General Oceans’ global reach is fundamental to its business model: opening up the world to each new acquisition through an extensive global sales network.